Lesson 18: How To Decorate A Cake | Reaching Your Customers & Selling Baked Goods
Steve touched on selling baked goods a bit in Lesson 17, but in this lesson, he focuses entirely on how you can reach your customers if you decide to venture into the baking business. Selling baked goods effectively take a lot of hard work, both inside and out of the kitchen, and these are some of the things you should be aware of if that’s a career path you are considering.
In this video:
- Farmers markets and other face-to-face techniques.
- Using your passion as your marketing tool.
- Teaching your customers about quality vs. mass-market.
- Website suggestions and tips.
- Social media strategies.
- And more!
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